| Insightful Web Strategy Professional Web Design Identity and Logo Design Packaged Web Applications Custom Web Development E-Commerce Solutions Intranets and Extranets Reliable Web Hosting Search Engine Optimization Targeted Online Marketing Video Editing and Encoding Maintenance and Updates |
Search Engine Optimization
Search engine optimization is a large part of any website marketing strategy. At 1 Web Studio, we know exactly how to assemble your pages to gain maximum exposure from search engines. We can help you to decide what keyphrases you want your pages to target by researching keyphrases that search engine users are searching. Then after you have decided, we will make sure that all headings, meta tags, links, and images are optimally configured so that search engines will rank your pages highest for your target keyphrases.
1 Web Studio's Strategy in Practice
You may notice that throughout this website, you will see many headings beginning with "Chicago". This is because we are targeting many keyphrases. So we have chosen many keyphrases such as "Web Design" and "Web Development" and we have placed these keyphrases in large headings which appear to search engines as <h1>Web Design</h1>, for example. We have also used text instead of images for the links in our left navigation bar so that they are easily read by search engines, and this helps search engines to see that we are linking our pages together with certain targeted keyphrases.
1 Web Studio's Design Tradeoff
When configuring a site to maximize search engine results, there is always a question of how much or how little you are willing to let your optimization strategy affect the look of your site. In our case, we have chosen to use headings for our pages that are not quite ideal for conveying the general idea of the page, but because we have chosen these headings, our pages come up quite often when searching for "Chicago" and words having to do with web design and web development. |
